G Squared Partners

Expert Accounting & Financial Services for Startups & Entrepreneurs

Building a business takes more than vision — it takes clear financials and the right guidance. G-Squared Partners gives founders the reporting, insight, and leadership they need to make smart decisions and create lasting success.

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G-Squared Partners has a rating of 4.9 Stars with reviews from 50+ clients. 

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In our 2025 Client Survey, we achieved a NPS of 87: significantly higher than the accounting industry average of 39.

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Nearly 9 out of 10 clients would recommend us to a friend or colleague.

Financial Clarity and Strategic Guidance for Entrepreneurs

Behind every successful business is a strong financial foundation. At G-Squared Partners, we’ve built and exited companies ourselves — we know firsthand what it takes to grow with confidence.

That’s why we provide fractional CFO, accounting, and bookkeeping services for entrepreneurs and startups that go beyond the numbers, giving you the clarity, insight, and leadership to scale smarter and achieve lasting success.

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Our Outsourced Accounting Solutions For Entrepreneurs

Innovation drives your business, but disciplined financial management sustains it. Our outsourced solutions streamline reporting, strengthen processes, and deliver clear insights — giving you the confidence to make smart decisions while staying focused on scaling your vision.

Outsourced Bookkeeping

Accurate books are the foundation of every successful business. We handle the details so you always have a clear, up-to-date view of your financial health — without the stress of managing it yourself.

Financial Statement Preparation

Gain insights into your business's financial performance with detailed financial statements and analyses that help in strategic decision-making. All financial statements are presented in accordance with GAAP.

Accounts Receivable & Accounts Payable Management

We streamline AR and AP so you know exactly where your cash stands, improve collections, ensure bills are paid on time, and keep your finances organized and predictable.

Budgeting & Forecasting

A strong plan makes growth possible. We help you build realistic budgets and forward-looking forecasts that give you clarity on where your business is headed — and the confidence to make smart decisions along the way.

Fundraising, M&A, and Exit Planning

From raising your first round to preparing for an exit, we guide you through the financial side of high-stakes transactions. With experience building and exiting companies ourselves, we know what investors and buyers look for — and we make sure your business is ready to deliver.

Fractional CFO Solutions

Not every business needs a full-time CFO, but every business needs financial leadership. Our fractional CFO services give you senior-level expertise tailored to your stage of growth — from building budgets and forecasts to preparing for investors, lenders, or buyers.

A "Go-To Firm for Outsourced CFO Services"

★★★★★

“G-Squared Partners is our go-to firm for part-time CFO services. They provide value beyond the classic CFO responsibilities, including participating in strategy sessions, obtaining financing, identifying KPIs and getting significant transactions completed.”

Osage Venture Partners

Super Capable and Great to Work With

★★★★★

"Gene and the team are super capable and great to work with. It has been an exceptional help to our business."

Matt Ranauro - Benefix

G-Squared Partners Understand the Needs of a Rapidly Growing Business

★★★★★

G-Squared Partners understands the needs of a rapidly growing business. Their ability to combine depth of experience with proactive guidance and execution of financial operations is second to none.

Cory Perdue - DataKwip

Always Responsive and Do Whatever It Takes

★★★★★

They take a true interest in the business, working as if it was their own business. Always responsive and they do whatever it takes to get the job done within the time frame that is needed.

Kevin Sheetz - Powerlytics

 

Your Partner for the Journey Ahead

Big ideas deserve the right support. With G-Squared Partners, you’ll gain not just accountants, but seasoned operators who’ve built and exited companies themselves. We know the pitfalls, we know what investors expect, and we’ll help you navigate every stage of growth with confidence.

Select a time on the calendar to meet with us to learn if it's a good fit. 

 

501 Office Center Drive, Suite 100
Fort Washington, PA 19034
888-731-4034

Get Our Ultimate Guide to SaaS Business Accounting

At G-Squared Partners, we’ve provided SaaS accounting services to over 100 SaaS businesses.

Our team has years of experience leading publicly traded SaaS companies and have the skills required to upgrade your financial systems, help you raise investment rounds, and more.

Our Ultimate Guide to SaaS Business Accounting covers all the basic concepts founders and executives need to know to build a solid financial footing equipped to handle scale.

 

Get it now

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FAQs

Got a question about our services for startups and entrepreneurs that you didn't see answered on this page? Below, we've listed some of the most common questions we hear from clients, as well as our answers. If you still don't see what you're looking for, contact us now – we're happy to talk.

 

Why do startups outsource their accounting and CFO functions?
Because founders have better things to do than manage spreadsheets — but still need rock-solid financial leadership. Outsourcing gives startups access to experienced professionals who handle everything from bookkeeping to board reporting, without the cost of building a full internal finance team. It’s a way to stay lean while getting the financial clarity, insight, and credibility needed to scale, raise capital, and make smarter decisions at every stage.
When should a startup hire an outsourced CFO?
It’s smart to bring in a CFO-level partner when you’re preparing for a fundraise, struggling with cash flow forecasting, setting up financial systems, or answering investor questions. We typically work with startups with between $2 million and $25 million in revenues and/or companies that have successfully raised a Series A round. 
What services do G-Squared Partners provide for startups?
We provide end-to-end outsourced finance solutions — from basic accounting to strategic CFO leadership. That includes monthly close, GAAP financials, cash flow forecasting, budgeting, financial modeling, KPI dashboards, board and investor reporting, and fundraising support. Whether you need help getting your books in order or a seasoned CFO to guide your next round, our services scale with your company’s growth.
What if we already have accounting systems in place?
We often step into situations where the systems exist, but the books are behind, incomplete, or inconsistent. As long as you’re using accounting software — even if it’s not well maintained — we can help clean things up, implement best practices, and bring structure to the chaos. 
How can you help us prepare for a fundraise?
We’ll build or refine your financial model, prepare investor materials, create supporting financial schedules, and help you understand the KPIs investors care about. We’ve supported many successful raises and have helped companies raise over $600 million in equity and debt financing.
What if our books are a mess?
That’s more common than you think. We’ll step in, clean up prior months, reconcile key accounts, and make sure your numbers are accurate and audit-ready. Whether it’s catch-up work or ongoing support, we’ve got it covered.
How do you work with smaller teams?
We act as your fractional finance team. Whether your finance function is currently operating as a one-person operation or has made a few key hires but still needs additional resources, we’ll provide the structure and insight you need without requiring you to become an expert in accounting.
What makes G-Squared Partners different from other firms?
Unlike traditional accounting firms focused primarily on compliance, our team is primarily focused on functioning as an extension of your existing accounting and finance team. Our leaders include former CFOs of publicly traded companies who have decades of combined experience in the manufacturing industry. We combine this industry experience with an unrelenting focus on precision and accuracy in our work, with multiple layers of review for all deliverables.
How much does outsourced accounting or CFO support cost?
We offer flexible pricing based on your needs: from early-stage bookkeeping to fractional CFO engagements. After a discovery call, we’ll provide a custom proposal with transparent pricing and clear deliverables. We wrote about our approach to pricing engagements here: How Much Do Outsourced Accounting Services Cost? 
How do we get started?
It starts with a quick consultation. We’ll learn about your business, stage, and pain points, and then recommend a plan that gives you the financial clarity and support to grow with confidence. Schedule a discovery call here.