G Squared Partners

Accounting for Tech Startups

Get strategic financial leadership, reliable execution, and investor-grade rigor — without hiring a full finance team.

Founders build great products. We build financial confidence.

At G-Squared Partners, we partner with high-growth tech companies to deliver accounting, CFO, and financial advisory services tuned to the complexities of scaling technology businesses.

Whether you're closing your Series A, managing product launches across regions, or preparing for M&A, we help you navigate every financial inflection point.

4P4A4761

4.9 Stars

Average Client Rating

On independent review site ClearlyRated, G-Squared Partners has a rating of 4.9 Stars with reviews from 50+ clients. 

87

Net Promoter Score

In our 2025 Client Survey, we achieved a NPS of 87: significantly higher than the accounting industry average of 39.

9 out of 10

Would Recommend G-Squared Partners

Nearly 9 out of 10 clients would recommend us to a friend or colleague.

A Holistic Approach to Tech Startup Accounting

Our team combines decades of manufacturing industry experience with proven financial expertise to deliver solutions that directly impact your bottom line.

Fractional Tech Startup CFO

Strategic financial leadership for founders ready to scale. Our experienced CFOs help you manage cash flow, model growth scenarios, and prepare for fundraising or exit—without the full-time cost.

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Outsourced Accounting & Bookkeeping

Accurate, investor-ready financials from a team that understands tech. We manage your month-end close, revenue recognition, and reporting so you can focus on building your product—not your spreadsheets.

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Turnaround Management

When growth stalls or cash runs tight, we step in to restore control. Our team stabilizes operations, rebuilds financial discipline, and charts a path back to sustainable performance.

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Fundraising Support

Raise capital with confidence. We help tech founders build investor-ready financial models, prepare data rooms, and present metrics that stand up to due diligence and accelerate deal momentum.

Financial Modeling & Forecasts

Turn your vision into numbers investors can trust. We build dynamic financial models and forecasts that clarify your runway, guide strategic decisions, and support smarter growth planning.

Board Reporting & Meeting Prep

We make sure your portfolio companies walk into every board meeting fully prepared. Our reporting packages deliver clear, accurate financials and actionable insights, giving directors confidence in the numbers and the ability to focus on strategy instead of cleanup.

M&A Support

Navigate transactions with clarity and confidence. From financial due diligence to valuation modeling and post-deal integration, we help founders maximize deal value and minimize disruption.

Financial Statement Preparation

Investor-grade financials, delivered with precision. We prepare clear, GAAP-compliant statements that withstand scrutiny from auditors, investors, and potential acquirers.

Startup Metrics & KPI Tracking

We identify the metrics that truly matter for your stage of growth—then build dashboards that give you real-time visibility into performance, burn, and progress toward investor goals.

G-Squared Partners' Tech Startup Accounting Experience

G-Squared Partners has a rich history of working with a diverse range of tech startups, each with unique financial challenges and opportunities. Understanding the types of businesses we have collaborated with can give you insight into our expertise and how we might assist your startup. Here are some examples:
G-Squared Partners has demonstrated the ability to adapt our financial expertise to the startup's specific needs in each sector. Whether managing a biotech firm's high burn rate, a SaaS company's subscription model, a fintech enterprise's regulatory challenges, or a hardware company's production scaling, G-Squared has provided tailored financial solutions to support growth and success. 

Our diverse experience across various tech sectors makes us a valuable partner for tech startups looking for knowledgeable and adaptable financial guidance. 

Unlock the Metrics That Matter

Investors don’t just want a great idea—they expect you to know your numbers. Our free guide, “Financial Metrics for Tech Companies,” walks you through the key metrics every startup needs to track, from ARR and CAC to retention and runway. You’ll learn how to structure your reporting, interpret what the numbers mean, and use them to make smarter growth decisions.

Whether you’re raising your first round or scaling to the next stage, this guide will help you build the financial clarity and discipline tech investors demand.

 

Access the Guide Now

a guide to financial metrics for tech companies

A "Go-To Firm for Outsourced CFO Services"

★★★★★

“G-Squared Partners is our go-to firm for part-time CFO services. They provide value beyond the classic CFO responsibilities, including participating in strategy sessions, obtaining financing, identifying KPIs and getting significant transactions completed.”

Osage Venture Partners

Super Capable and Great to Work With

★★★★★

"Gene and the team are super capable and great to work with. It has been an exceptional help to our business."

Matt Ranauro - Benefix

G-Squared Partners Understand the Needs of a Rapidly Growing Business

★★★★★

G-Squared Partners understands the needs of a rapidly growing business. Their ability to combine depth of experience with proactive guidance and execution of financial operations is second to none.

Cory Perdue - DataKwip

Always Responsive and Do Whatever It Takes

★★★★★

They take a true interest in the business, working as if it was their own business. Always responsive and they do whatever it takes to get the job done within the time frame that is needed.

Kevin Sheetz - Powerlytics

Let's Talk Business. Your Business.

 

Let’s talk about your business and how our services can benefit your company.

Select a time on the calendar to meet with us to learn if it's a good fit. 

FAQs

Have questions about how we support tech startups? We’ve answered some of the most common ones below. If you don’t see what you’re looking for, reach out anytime. We’re always happy to connect and learn more about your business.

 

What does a tech startup actually need from an accountant?
More than just bookkeeping. You need someone who understands your business model, tracks your burn rate, builds a real financial model, and prepares you for scrutiny from your investors. At this stage, getting your accounting right is about clarity, credibility, and control;  not just compliance.
We’re a technical team — do we really need finance help this early?
Yes, especially if you’re planning to raise money or build a scalable business. Most startups underinvest in finance until it becomes a problem. Bringing in experienced support helps you avoid surprises, make better decisions, and present a professional front to investors.
What if we’ve never worked with an accountant before?
That’s totally normal. We’ll walk you through everything — no jargon, no assumptions. Whether it’s setting up your chart of accounts or explaining the basic principles of SaaS revenue recognition, our goal is to give you confidence and control over your finances, even if you don’t come from a finance background.
How does G-Squared Partners support tech startups specifically?
We’ve worked with dozens of high-growth tech companies: B2B SaaS, AI, health tech, life sciences, and more. We know the pressures founders face: scaling fast, managing burn, preparing for raises, and building trust with stakeholders. We provide finance support that’s built for the startup environment.
Do you help with investor reporting and pitch prep?
Absolutely. We help refine your financial model, build data rooms, prepare investor decks, and respond to due diligence requests. We know what VCs want to see, and how to present it in a way that builds confidence in your numbers.
Can you help us track SaaS metrics?
Yes. We help startups define and track key metrics like MRR, ARR, net revenue retention, CAC, LTV, and churn — and we tie those metrics to actual business performance. Check out this eBook where we explain our approach:  A Comprehensive Guide to Financial Metrics for Tech Companies
What’s the difference between hiring G-Squared Partners and hiring an in-house controller or CFO?
With G-Squared Partners, you get access to experienced finance leadership without the full-time cost or ramp-up time. We bring a team of specialists who can handle day-to-day accounting, reporting, and strategy — all tailored to your stage and growth trajectory. Our approach mirrors that of a full-time finance department, connecting you with all the resources you need, from routine accounting tasks to proven CFO-level leadership. 
Will you help clean up past financials if they’re disorganized?
Yes, many of our engagements start with a cleanup phase. If your books are months behind, expenses are misclassified, or your revenue recognition is inconsistent, we’ll get everything caught up and audit-ready.
How long does onboarding take?
Most clients are fully onboarded within a few weeks. If you’ve got a tight deadline (like an investor meeting or board presentation), we can often prioritize deliverables to hit critical milestones first.
Are you just accountants, or do you provide CFO-level guidance too?
Both. We offer everything from transactional accounting to strategic CFO support. Whether you need help closing the books or modeling your next round, we’re here to support your finance function as it evolves.
How do we start working with G-Squared Partners?
Book a short consultation with us. We’ll talk through your goals, current setup, and growth plans, and then recommend a right-sized finance solution to support your next move.