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G-Squared Partners Blog

How Early-Stage Companies Should Think About Capital Deployment

Posted by Gene Godick on Jul 11, 2018 12:36:00 PM

Congratulations, you’ve successfully landed capital for your business! Now what!? First and foremost, you must figure out how to spend the money strategically. Unfortunately, many entrepreneurs who are inexperienced with capital deployment can fall into tempting spending traps that jeopardize the financial health of their company. To avoid this, it’s crucial to familiarize yourself with resourceful ways to apply your business capital.

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Topics: resource allocation, hiring leadership, capital deployment, successful entrepreurship

Whatever You Do, Don’t Run Out of Cash! 6 Tips for Managing Your Cash Flow

Posted by Gene Godick on Jun 27, 2018 8:10:52 PM

As a CEO, you’re expected to set the strategy and direction for your company, lead the executive team, and generally meet the needs of employees, customers, investors, communities and the law. Your responsibilities can feel endless, particularly if you’re a startup. In your pivotal role, the success or failure of your firm sits on your shoulders. The ultimate sin? Running out of cash!

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Topics: outsourced cfo, cash flow plan, cash flow budget, strategic financial consulting, accounting functions, outsourced accounting services, budget, business profitability, accounting practices, business accounting, entrepreneur, business ownership

Short-Term Cash Flow & Why It Matters

Posted by Gene Godick on Jun 14, 2018 10:40:42 AM

iStock-865578560In the business world, you’ve probably heard the term “cash flow” thrown around quite a bit. It’s one of the most common benchmarks for understanding the state of your company and evaluating where you could streamline your operations.

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Topics: cash flow plan, cash flow budget, accounting functions, budget, business profitability, accounting practices, business accounting, business ownership

What Every Business Owner Needs To Know About Legal Liability

Posted by Gene Godick on Feb 22, 2018 3:57:19 PM

You’re eager to get your new business off the ground and lay the groundwork for success. You’ve got a concept, a mission and the passion to make it happen. That’s the exciting part. But before you get too far ahead of yourself in terms of acquiring clients, rolling out your product or service and reaping returns, there’s a critical step that should never be overlooked: choosing your business’s legal entity.

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Topics: legal entity, legal entitites, entrepreneur, successful entrepreurship, business ownership

Getting Down To Business: Do You Have What It Takes To Be An Entrepreneur?

Posted by Gene Godick on Feb 8, 2018 3:03:00 PM

There are plenty of reasons to romanticize entrepreneurship. Many of the stories you see lighting up headlines tell the tale of overnight success. But even Steve Jobs and Mark Zuckerberg had to overcome the difficult decisions and trying demands that are fundamental to achieving entrepreneurial success. If you want to become an entrepreneur, you must not lose sight of the often overlooked and underestimated keys to making your dream a reality.

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Topics: entrepreneur, successful entrepreurship, business ownership

Do You Have Enough Savings Set Aside To Start A New Business?

Posted by Gene Godick on Jan 25, 2018 1:52:00 PM

No successful entrepreneur arrived at where they wanted to be without first understanding -- through education and experience -- the realities of business ownership. It’s easy to dream about climbing the mountain and reaching the summit, but unless you stay grounded in the realities of your financial situation, your personal limitations and the challenges inherent in the entrepreneurial journey, it will be difficult to fulfill your goals.

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Topics: startup, finacial consulting, business planning

Why We Love The Finance Team (And You Should Too!)

Posted by Gene Godick on Jan 18, 2018 2:19:00 PM

ThinkstockPhotos-486488791.jpgWhile business owners work diligently to manage operations, acquire new customers and wear the many hats adorned by successful entrepreneurs, someone must be at the financial helm. Without a solid team of financial experts, a business is much more likely to make uninformed financial decisions that could cripple the company in the short or long term. Those owners who benefit from the support of an experienced, skilled financial team have greater opportunities for profitability and growth. That’s why we love the finance team -- and so should you.

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Topics: finance experts, strategic financial consulting, accounting functions, accounting operations, business planning, business financials, financial growth, business accounting

5 Secret Business Benefits To Practicing Proper Daily Accounting

Posted by Gene Godick on Jan 11, 2018 2:02:00 PM

ThinkstockPhotos-815174828.jpgAs you work tirelessly to manage your operations, develop your product or service, attract new business, pursue your long-term vision and handle the everyday responsibilities that come with running a company, it’s easy to let your accounting needs fall to the bottom of your priority list. It may seem like the big-picture decisions and emerging challenges are more important to tackle, and that your accounting functions can be put on the backburner for now. The problem with this kind of thinking is that it has the potential to wreak havoc on your financials and, ultimately, stifle your business growth.

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Topics: business growth strategy, business financials, company growth, accounting practices, business accounting

3 Integral Factors For Measuring The Value Of Your Customers

Posted by Gene Godick on Dec 6, 2017 3:11:00 PM

Your greatest business asset is not your concept, your marketing strategy, your funding or even your employees. It’s your customers. Because without them, your company is no more than an unrealized venture. Customers create the need for your offering, enable profitability and, ultimately, keep your organization in business. But not all customers are the same, and one of the keys to financial well-being is understanding which customers are most valuable to your company. In order to accomplish that, you must be able to measure customer worth.  

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Topics: CAC, Customer Aquisition Cost, CAC ROI, Customer Value

How To Attract Business Investors Seeking The Next Emerging Growth Company

Posted by Gene Godick on Nov 29, 2017 9:32:00 AM

There’s no doubt about it: Today’s business investors are on the prowl for new opportunities with emerging growth companies. If you’re in need of financial backing to achieve a highly profitable business, you need these investors to be looking your way. But attracting them isn’t typically an easy pursuit. It requires research, practice and the skills to engage people. Do you know how to reel in prospects?  

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Topics: attracting startup investors, business growth, business investors