News & Blog

We all know that recurring revenue is the ideal revenue model for most companies. However, it’s often easier to sell incremental services to a client, as opposed to convincing them to make a long-term commitment. 

Re-focusing your strategy on building a...

Decisions about when and how much to invest in new equipment, property, or software systems, also known as capital expenditures or ‘CapEx,’ are a critical aspect of running a business. CapEx often determines whether production schedules are met, or workers...

Do the numbers behind your business have your head spinning? When you’re a business owner, you don’t always have the background to keep complex numbers and accounting systems straight. You went into business to work out your ideas, not necessarily your...

From a U.S. equity investor’s standpoint, 2019 was an outstanding year, with the S&P 500 returning roughly 29% for the year. But, from a manufacturing business owner’s perspective, 2019 was something of a mixed bag. Positives, such as a respectable level...

When you run a manufacturing business, whether it’s in an early stage of growth, has been around for years, or has transitioned to a second or even third-generation of ownership, you can probably answer almost any question someone could ask about your...

There are multiple scenarios where outsourcing the “CFO” function can be the best way to address the challenges that many entrepreneurs and other business owners face, from start-ups to private equity-backed firms, to second- and even third-generation...

Starting a business comes with a unique set of challenges—from developing a product or service that sells, to building cash flow, to hiring employees whom you can trust, to differentiating your company and outselling your competition.

Losing your biggest customer isn’t the end of the world. The truth is, you may not even know the real reason they left you. Perhaps the industry in which your customer operates is struggling, maybe they’ve had a change in management, or maybe they’re...

 

Your leadership team inarguably plays a critical role within your company. You place your utmost trust in these individuals, because they possess the power to take your company to new heights – or run it right into the ground.

 

 

You understand the importance of bringing new customers to your business, but do you know the actual cost of acquiring a customer? 

There are three calculations you must make when determining your customer acquisition cost, or CAC.