We all know that recurring revenue is the ideal revenue model for most companies. However, it’s often easier to sell incremental services to...
You understand the importance of bringing new customers to your business, but do you know the actual cost of acquiring a customer? There...
Have you truly considered the cost of acquiring a new customer? While you may keep an eye on how much it costs for your sales team to attend...
Your greatest business asset is not your concept, your marketing strategy, your funding or even your employees. It’s your customers. Because...
Attracting, engaging, and maintaining your customer base requires an investment of your time and resources. To increase your company’s...
As I am sitting in the early days of a new year, having rested on vacation, I’m thinking about our clients and what made some more successful...
For every investment you make in business, you seek a high return. The costs associated with customer acquisition are an investment you make...
As a CEO, it’s important to monitor the progress of your business. Outlining and focusing on financial key performance indicators (KPIs)...
