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    Defining Your CAC: How Customer Acquisition Cost Impacts Your Business

    Have you truly considered the cost of acquiring a new customer? While you may keep an eye on how much it costs for your sales team to attend...

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    3 Customer Acquisition Metrics You Need To Be Tracking

    As a business owner, you understand the importance of bringing in new customers, but do you know the actual cost of acquiring those...

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    How to Build a Recurring Revenue Business Model: 4 Key Factors

    We all know that recurring revenue is the ideal revenue model for most companies. However, it’s often easier to sell incremental services to...

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    3 Integral Factors For Measuring The Value Of Your Customers

    Your greatest business asset is not your concept, your marketing strategy, your funding or even your employees. It’s your customers. Because...

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    Business Metrics – Measuring Your Customer Relationship ROI

    Attracting, engaging, and maintaining your customer base requires an investment of your time and resources. To increase your company’s...

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    Wishing You A Happy And Successful New Year... With Advice in 2017

    As I am sitting in the early days of a new year, having rested on vacation, I’m thinking about our clients and what made some more successful...

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    5 Ways To Boost The Return On Your CAC Investment

    For every investment you make in business, you seek a high return. The costs associated with customer acquisition are an investment you...

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    7 Financial KPIs The Board Expects Every CEO To Know

    As a CEO, it’s important to monitor the progress of your business. Outlining and focusing on financial key performance indicators (KPIs)...

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